Mercedes-Benz Fashion Week Berlin S/S 2012
POST BY DOLORIES ADAMS
FOR IMMEDIATE RELEASE: Mercedes-Benz Fashion Week Berlin
MERCEDES-BENZ FASHION WEEK BERLIN CONTINUES TO GROW
STRASSE DES 17. JUNI AT BRANDENBURG GATE CONFIRMED AS NEW LOCATION
On July 06 – 09, 2011 Mercedes-Benz Fashion Week Berlin will stage its ninth season. The Spring/Summer
2012 collections will be presented in a tent on “Strasse des 17. Juni”, with its main entrance facing the
city’s most famous landmark: Brandenburg Gate.
„We are thrilled to confirm this very prestigious location for Mercedes-Benz Fashion Week Berlin,“ said
Peter Levy, Senior Vice President and Managing Director of IMG Fashion. „The return to Brandenburg Gate
and the opportunity for growth is a great next step for fashion in Berlin. The support of the city of Berlin
in providing such a premier location, shows that creativity and fashion as a cultural artifact play a big role
for the German capital.“
In addition to the already well-known catwalk venue, for the first time there will be a presentation space,
the Studio, where designers can give free rein to their creativity without being bound to a classic catwalk.
The Studio opens the possibility to build unique scenery, and allow the professional audience to roam
freely; giving them the opportunity to view the collection up close. Due to this addition to the structure,
the number of designers participating will continue to grow.
“For emerging talent, the Studio can be a first step to present their work to media, buyers and key fashion
influencers,” explained Levy. “Also for established brands that would like to vary from a classic catwalk
concept, and find a unique way that is more personal to showcase their collection at Mercedes-Benz
Fashion Week Berlin, the Studio is the perfect fit.“
“We are happy to have been the title partner of this great event since inception. The return of this major
fashion event to this iconic location is something that we are all very excited about”, says Anders Sundt
Jensen, Vice President Brand Communications Mercedes-Benz Cars.
Mercedes-Benz Fashion Week Berlin is made possible by: Mercedes-Benz, DHL, HANNspree, Maybelline
Jade and Peek & Cloppenburg KG Düsseldorf and will again be endorsed by the Senate for Economics,
Technology and Women’s Issues, Berlin.
For further information please visit: www.mercedes-benzfashionweekberlin.com. Also visit our Facebook
fan page “Mercedes-Benz Fashion Week”. 2/2
Press Contact:
Daniel Aubke
IMG Fashion, Europe
Invalidenstr. 35
10115 Berlin
Germany
Tel.: +49.(0)30.889 22 89 - 14
daniel.aubke@imgworld.com
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