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The Makeup Show Europe 2012

POST BY DOLORIES ADAMS

What is your Beauty Destiny?

September 22nd & 23rd – STATION-BERLIN Recognized as the European city of style, Berlin is the next stop for The Makeup Show. The Makeup Show Europe will be returning for its 2nd year to deliver the largest professionally driven beauty event. Makeup artists Hair Stylists Photographers Models Beauty, Fashion, and Hair Students And…Anyone in the Beauty or Fashion Industry! Come shop, see amazing fashion and beauty runway shows, experience education and demos, be inspired by the biggest names in the industry, meet owners of brands to create new relationship, and photographers can take images of the amazing art created at The Makeup Show! Two days of inspiration, education and community.

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Elements of a Tech Pack
Wednesday, Aug. 15th, 2012
11:00AM to 12:00PM (PST)
Members: $15.00 - Non Members: $30.00

How to Land Appointments with Buyers
Thursday, August 16th, 2012
1:00pm - 2:00pm

Adobe Illustrator CS6 for Technical Designers
Saturday, August 18th, 2012
9:00am - 4:00pm

CMC MARKET WEEK SS12 SCHEDULE

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THE 2012 MYKITA CAMPAIGN BY MARK BORTHWICK

From:  Totem Fashion @www.totemfashion.com

Press Agent:  karim@totemfashion.com

Warm colours, the play of light and a wonderful spontaneity – the defining features of MYKITA’s new 2012 campaign, created by New York photographer Mark Borthwick.
The location and backdrop for the shoot was Tulum in Mexico– chosen for the specific sunlight conditions, gorgeous beaches, and the untouched natural beauty of the coast. All photos were taken with an analog Leica camera without the help of artificial light, styling or makeup artists.
The result of this intimate collaboration between the photographer and his cast – most of them amateur models – is a kind of family photo album with its own visual language that is representative of MYKITA.
In addition to the campaign, Mark Borthwick shot a mood film that captures the special atmosphere in Tulum and accompanies two women as they explore nature. The prism-like effects were created by different-coloured shards of glass breaking the sun’s rays. Visitors to www.mykita.com can also watch a film that takes a look behind the making of the shoot and shows both the photographer and the protagonists at work. Mark Borthwick also composed and recorded the music for the film.

THE 2012 MYKITA CAMPAIGN
Photographed and filmed by Mark Borthwick

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Watch the campaign

Borthwick broke through the conventions of fashion photography back in the 1990s. Together with other innovative photographers of the time he established a new working order that had a tremendous influence on all aspects of editorial and advertising photography. His work has been featured in magazines such as i-D, Italian Vogue, Interview and Purple, and he has worked for a range of big-name labels and designers including Comme des Garçons, Hussein Chalayan and Martin Margiela.

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Date: April 28, 2012
TIME: 5:30 PM
Location: Millennium Biltmore Hotel in Los Angeles
Contact Information:
818-252-5248 or click  HERE

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California Apparel News Fall 2012
Trend Forecast

On Wednesday, April 11, 2012, Alison Nieder and Jayne Seward presented the Trend Forecast Webinar for Fall 2012.
Please send your questions, comments and feedback to: alison@apparelnews.net.

Image Courtesy of Mercedes-Benz Berlin

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Mercedes-Benz Fashion Week Berlin S/S 2012

POST BY DOLORIES ADAMS

FOR IMMEDIATE RELEASE: Mercedes-Benz Fashion Week Berlin

MERCEDES-BENZ FASHION WEEK BERLIN CONTINUES TO GROW
STRASSE DES 17. JUNI AT BRANDENBURG GATE CONFIRMED AS NEW LOCATION

On July 06 – 09, 2011 Mercedes-Benz Fashion Week Berlin will stage its ninth season. The Spring/Summer 2012 collections will be presented in a tent on “Strasse des 17. Juni”, with its main entrance facing the city’s most famous landmark: Brandenburg Gate.

„We are thrilled to confirm this very prestigious location for Mercedes-Benz Fashion Week Berlin,“ said Peter Levy, Senior Vice President and Managing Director of IMG Fashion. „The return to Brandenburg Gate and the opportunity for growth is a great next step for fashion in Berlin. The support of the city of Berlin in providing such a premier location, shows that creativity and fashion as a cultural artifact play a big role for the German capital.“

In addition to the already well-known catwalk venue, for the first time there will be a presentation space, the Studio, where designers can give free rein to their creativity without being bound to a classic catwalk. The Studio opens the possibility to build unique scenery, and allow the professional audience to roam freely; giving them the opportunity to view the collection up close. Due to this addition to the structure, the number of designers participating will continue to grow.

“For emerging talent, the Studio can be a first step to present their work to media, buyers and key fashion influencers,” explained Levy. “Also for established brands that would like to vary from a classic catwalk concept, and find a unique way that is more personal to showcase their collection at Mercedes-Benz Fashion Week Berlin, the Studio is the perfect fit.“

“We are happy to have been the title partner of this great event since inception. The return of this major fashion event to this iconic location is something that we are all very excited about”, says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.

Mercedes-Benz Fashion Week Berlin is made possible by: Mercedes-Benz, DHL, HANNspree, Maybelline Jade and Peek & Cloppenburg KG Düsseldorf and will again be endorsed by the Senate for Economics, Technology and Women’s Issues, Berlin.

For further information please visit: www.mercedes-benzfashionweekberlin.com. Also visit our Facebook fan page “Mercedes-Benz Fashion Week”. 2/2

Press Contact: Daniel Aubke IMG Fashion, Europe Invalidenstr. 35 10115 Berlin Germany Tel.: +49.(0)30.889 22 89 - 14 daniel.aubke@imgworld.com

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