Top Designers to Heat Up the Runway in L.A. For Style Fashion Week’s Fall Return ~ 7th Floor Fashion Network LA
Oct 13, 2011

Designers to Heat Up the Runway in L.A. For Style Fashion Week


FROM: Ana Rivera Director of Communications at

October 12, 2011– LOS ANGELES – Style Fashion Week will launch its sophomore season October 17th-22nd, 2011 during Market Week in downtown Los Angeles. The six-day production will feature an elite lineup of designers showcasing their spring 2012 collections. Fashion industry leaders, media, and celebrity guests should anticipate seeing an eclectic and dynamic montage of designs from swimwear to vintage-inspired pin-up looks to California-based fashion collectives. Read on to learn more about some of the highlighted designers hitting the SFW runway this fall.

Known for its focus on conservative sexy and curve-conscious styles, combined with a blend of a vintage glamour and modern silhouettes, Nicolita Swimwear is set to heat things up on October 17th for Style Fashion Week’s opening night. Designer, Nicole Di Rocco, will showcase her 2012 collection “Con Sabor Tropical!” and will complete each sultry look with eye-catching designs from Chinese Laundry shoes. Nicolita has become a celebrity favorite; A-listers including Tori Spelling, Beyonce, Kristen Cavallari, Rihanna, and Britney Spears are among customers of the brand. Nicolita has set itself apart in the swimwear industry with a signature fit of “Cuban-style swimwear bottoms” designed for the curvaceous Latina figure. “Cuban-style bottoms are designed with more coverage on the hips, a heart-shaped backside and ‘no-pinch’ fit elastic,” said Di Rocco.

Drawing inspiration from exotic locations, Kareenas will be showcasing their collection on the runway with alluring splashes of color from blooming flowers, provoked from the soft cool breeze of beach winds. These one of a kind garments are adorned with hand embroidery or embellishments of semi-precious stones, sequin, beads, and crystals. Each piece requires meticulous hand-made attention and has a unique style of embellishment to express the spirit of lavish opulence. Perfect to pair up with you favorite bikini.
La La Land is introducing a playfully chick Spring 12 on the runway, October 17th, closing the first day of Style Fashion Week. A whimsical take on step and repeat printing choosing wild life as the focus of the season. And what could suit the urban animal better? The new Spring line consists of comfy tees, maxi skirts, oversized silhouettes and cropped designs, all made in soft knits and chiffon. Conceived and created in Los Angeles, SFW eagerly awaits La La Land's collection as a local favorite."

A leading lifestyle brand, Alternative Apparel brings its spring collection to Fashion Week on October 18th. Its line, “Oasis of Color, will feature rich textures, sun-bleached desert washes, bold prints and a vibrant color palette.” Expect to see “asymmetrical maxi-dresses and high-waisted mini-skirts in colorful prints, as well as a selection of must-have novelty pieces for women, including sheer, mesh tanks, cut-out sweatshirts and beaded Baja Cloth ponchos.” Alternative Apparel also produces a men's line that will offer “breezy Baja Woven's in hoodies, shorts, and button-downs” for spring.

Adding to more local flair, Style Fashion Week welcomes the return of L.A. favorites, Gypsy 05 and Stop Staring. On October 18th, Stop Staring! will reveal a new collection of retro-inspired dresses that have an über-feminine, vintage feel. Alicia Estrada, head designer and founder of the Stop Staring! collection, loves of all things vintage. She continually incorporates the details of yesteryear into her beautiful and flattering retro-contemporary dresses and separates. Her unique designs have been donned by on glamorous celebrities such Zooey Deschanel, Kim Kardashian, Dita Von Teese, Ali Larter, Paris Hilton and Nicole Kidman. Following its namesake, Stop Staring! will ensure that your gaze stops when its line of curve-hugging looks takes on Fashion Week.

Gypsy 05, a collection made right here in Hollywood, will hit the runway on Wednesday, October 19th. Established in the spring of 2005 by a dynamic brother/sister duo, Osi and Dotan Shoham, Gypsy 05 reflects the Southern California lifestyle with a focus on effortless, comfortable clothing for women, men and children. Gypsy 05 is an artist brought to life through interpretations of beauty, life, and culture. By gathering motivation from her surroundings, both Los Angeles and her native land Israel, Osi tends to focus on the elements revitalizing the beauty of nature through fashion. Gypsy 05 is more than a creative statement; it is an expression that stands to make a difference in the world. The designs incorporate organic fabrics, organic soy softeners, low impact dyes, and seaweed extract printing in every collection. The SS2012 collection is inspired by the mystery and intrigue of the Native American culture, and it is sure to awaken your senses and channel your inner-spirits.

Showcasing a wide range of styles in a fast-paced, high-energy runway show, “California Dreaming: A Fashion Celebration for a Cause,” will present the collections of ten California-based designers on October 20th. From red carpet, menswear, and juniors to contemporary, skate, and surf, the shows will benefit Fashion Business Inc., a non-profit organization dedicated to supporting emerging designers. The event will include the presentation of Moss Adams LLP’s prestigious Moss Adams Fashion Innovator (MAFI) Award.

The Moss Adams Fashion Innovator award will be given to a local designer who has shown exemplary innovation and has significantly impacted the national marketplace in the past year through excellence in manufacturing, marketing, and creativity of design. Previous winning designers have become icons in the fashion industry including Petro Zillia and Frankie B. , and this year will be no exception.

Inspired by Hollywood style and history, Octavio Calin introduces a whimsical, 1920's-inspired collection of ready-to-wear dresses and separates for Spring/Summer 2012 on Oct 21st. Carlin, is excited to re-enter the fashion scene and aims to make women look beautiful and feel glamorous in his luxurious pieces that are versatile yet extremely chic.

Rounding out the week on October 22nd is Gen Art’s Annual “Fresh Faces In Fashion” Show Presented By Moroccanoil. Gen Art is thrilled to announce that actress and Co-Founder Zoe Saldana will host the show, which gives emerging designers a platform to showcase their work. This year’s Fresh Faces Los Angeles program will feature Spring 2012 collections from women’s ready-to-wear designers 71 STANTON, Dear Creatures, Funktional, ODYLYNE, Stand and Deliver, swimwear designer, We Are Handsome and menswear designer CHAMBERS. Accessory designers IMAN TOLOUI, Plomo, Sticks & Stones and TOMTOM will be showcased in an installation format. Gen Art is responsible for the debut of such talent as Zac Posen, Rodarte, Phillip Lim, Rebecca Taylor, Tarina Tarantino, Lulu Frost and Raquel Allegra. SFW is honored to welcome this respected organization

Style Fashion Week is set to be a huge success with the support of their amazing sponsors: Warren Tricomi, VoCe Haircare, Napoleon Perdis, Bijou Tresor, Clarisonic, Pop Chips, Bliss Spa, Vuka, Vnc, Monster Energy Drink, Asombroso, Fashion Delivers, Tash Folds by Tash Limited, Madison Park, Shibue Couture, Sapporo USA and Alejandra G.

SFW sponsors will also provide a full range of services backstage to prepare for each night’s productions. With Clarisonic, achieving gorgeous skin has never been easier. Clarisonic aestheticians will treat models to mini facials backstage prepping their skin for Napoleon Perdis makeup. Napoleon Perdis makeup maestros sought to demystify makeup and to transform runway and red carpet trends into a wearable reality. Warren Tricomi and VoCe will round out backstage beauty prep. Warren Tricomi’s highly skilled team includes some of L.A.’s most admired beauty stylists. They will collaborate with designers to create one of a kind hair trends using VoCe Hair Care products, infused with energizing, refreshing fragrances that leave hair smelling as good as it looks. Giving a touch of class and edge on the runway, Bijou Tresor will provide each designer with its simple, chic to sheer luxury jewelry.

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Style Fashion Week LA

October 16-22, 2011
  • Oct. 16th 5:00p-8:00p VIP RECEPTION @ SALVAGE
  • Oct. 17th 7:30p OPENING DESIGNER
  • Oct. 18th 7:30p - 9:00p STOP STARING! ALTERNATIVE APPAREL
  • Oct. 19th 6:00p GYPSY 05
  • Oct. 20th 6:00p FASHION BIZ INC.
  • Oct. 21st 7:30p CLOSING DESIGNER
  • Oct. 22nd 7:30p - 11:00p GEN-ART
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