Concept Spring/Summer 2012 ~ 7th Floor Fashion Network LA
Oct 11, 2011

#LAFW "Concept Los Angeles Spring/Summer 2012"


PRESS RELEASE: Kelsi Smith Director of PR and Social Media @ Concept Los Angeles

***Concept Los Angeles Confirms Dates and Schedule for Spring 2012 Collections*** As Concept enters it's 4th season we've worked hard to redefine the face of fashion week in Los Angeles. Los Angeles is taking it's place on the worldwide stage for fashion. Art and fashion share the limelight on an innovative platform reflective of the creativity that fuels Los Angeles. This season we welcome 24 designers to the Ace Gallery for three nights of runway shows and innovative installations and will close at Siren Studio’s with an exclusive, industry only event. Runway presentations include; Jen Awad, Bryan Hearns, Alana Hale, Thai Nguyen, Nuvula, S&G, Sachika and Nami. Presentations include Mike Vensel, Mo Wear, Curly V, Michelle Laine, Henry Duarte, Liason, ISM Mode, KITTINHAWK, Elaine Marie, Debakalis, Valerj Pobega, Eduardo Lucero, Jessica Huang and Melanie Mills x Summer Rose.
Hair and Make-up support for all shows is provided by Gleam by Melanie Mills, Studio DNA and Sebastian Professional. Aside from being the Los Angeles venue for upcoming and established designers we're excited to announce some brand new projects and partnerships for the Spring 2012 season. We'll be getting our "social media on" and collaborating with Los Angeles blogger collective Two Point Oh! LA to host an onsite bloggers lounge. Five "Official Concept Bloggers" will keep our followers and theirs updated via Twitter live from the Concept floor. A closing night event, in partnership with Siren Studios, will feature live music, photo sessions, meet and greets with our designers and a live bloggers lounge in a special event that puts every attendee in the mix and part of the action. Complimentary cocktails provided by Pink Pigeon Rum. Immediately following Concept, in a first for Los Angeles, we look forward to welcoming the British Fashion Council and the LONDON SHOW ROOMS to Ace Gallery in an event that will showcase some of Britain's finest talent to press, celebrities, buyers and stylists. World renown designers such as Erdem, Jonathan Saunders and Mary Katrantzou will be showcasing their lines from October 17th-19th with the support of sales, media and international marketing. *
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