May 1, 2011



FROM: Susan von Seggern @susanvonseggern.com

Rhino Charity Pop Up Store Returns to Westwood May 27, 2011 Los Angeles, CA - April 28, 2011 - Rhino Records, the legendary Westwood storefront that provided music lovers with a place to commune, find great deals, and hear rising music stars from 1973 to 2005, is popping up again just blocks from the original location from May 27 to June 12, 2011 at 10952 Santa Monica Blvd., Los Angeles, CA 90025, to raise funds for The Recording Academy’s popular music community services charity MusicCares. Last year Rhino founder Richard Foos resurrected his legendary store for a blow out pop up sale to raise money for jobs creation charity Chrysalis. The 2011 event will prove a worthy successor as Richard is teaming up with Gary Stewart, an original Rhino store employee and former Senior Vice President of A&R for the Rhino label.

Stocked with the usual, the unusual and the even more unusual from the record collections of record geeks, nerds and fanatics, plus generous donations from top record labels and studios, the two-week plus event will raise money and reunite a community of music lovers, vinyl aficionados, and die hard record store fans. Customers will enjoy terrific bargains and an eclectic program of in-store performances. While this year’s lineup is still firming up, fans can expect performances from the sort legendary local icons that participated in 2010 such as Richard Thompson, The Blasters, Little Willie G., Bob Forrest, Mike Watt, and a long list of other charity-minded players. Stewart noted, “Last year’s pop up store really brought me back to the experience of the LA music scene and the sense of community that it fosters. MusicCares has become an integral part of that, often coming to the rescue of music folk who find themselves on the wrong end of health issues and financial issues at the same time. They help so many people who inspired us to work in this industry and without whom our careers wouldn’t even be possible.”

Foo’s adds, “Rhino wasn’t just a store it was a community, we tried to be a place where the eccentric and eclectic music lover had a home, and with the Rhino Pop Up, we’re out to prove that ‘you can go home again.’” MusiCares provides a safety net of critical assistance for music people in times of need. Their services and resources cover a wide range of financial, medical, and personal emergencies. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community. The pop up store will be open from May 27 through June 12, 2011. For 2010 highlights and updates for 2011 visit http://www.facebook.com/RhinoRecordsPopUp. Those who are interested in donating vinyl, CDs, DVDs, pop culture collectibles, signed items, photographs or art, or participating in any way should contact Rhino Pop Up Coordinator, Cinnamon Muhlbauer at 310-457-6512 or cinnamon.muhlbauer@gmail.com. For media information please contact Susan von Seggern at susan@susanvonseggern.com or 213-840-0077.
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